Answer Products

Answer Products is an international designer and manufacturer of premium branded "Manitou" bicycle suspension components and off-road motorcycle apparel.

  • Acquired from founder, 1990
  • Sold to Swander Pace Capital (PE firm), 2004

Implement a Culture of Continuous Improvement

Situation

Answer Products required a culture of continuous improvement across the entire business to maintain its performance-driven, premium brand position.

Strategy

Management implemented lean and just-in-time manufacturing principles throughout its U.S. and Asian manufacturing facilities.

Result

The company completed 30+ Kaizen events across manufacturing, warehousing, engineering, and sales functions. As a result, product development sped up at Answer which decreased lead times and production costs. Increased inventory turns reduced warehouse space and most importantly, customers rewarded Answer with topline growth because of the faster speed to market.